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Licence the Crossed Grain Logo through CNZ

The Crossed Grain logo is the certified trademark owned by Coeliac New Zealand and is a symbol nationally and internationally identified by those who need to follow a gluten free diet.

The logo gives consumers a quick reference point when shopping and faced with the uncertainty of hidden gluten in a product without the need to read the nutritional informaion panel (NIP). With consumer demand for gluten free products increasing in NZ by an estimated 26% annually, there has never been such an important time to ensure that your products stand out in the crowd.

Licence Fee

The use of the Crossed Grain Logo is operated via a licence agreement, renewable on an annual basis. The annual licence fee for the use of the logo varies according to the total gross annual sales turnover of the gluten free products which are to be certified. We endeavour to offer realistic licence fee prices for all sizes and types of food manufacturers.

Download the CGL Application Form

Products labelled 'Gluten Free' that display the CGL logo are:

Tested and approved
  • To comply with 'no detectable' gluten under the FSANZ standard and can be sold in NZ and Australia as being 'Gluten Free'
  • Are independently tested by an accredited laboratory, every 12 months and may be randomly tested to ensure maximum reliability
  • Are independently approved by CNZ

Crossed Grain Symbol and Product Labelling

The Crossed Grain symbol is the certified trademark owned by Coeliac New Zealand for the certification of products produced and licensed in New Zealand and sold in New Zealand or Australia. Manufacturers who join the CGL programme are licensed to use the logo on approved product packaging and marketing material.



  • To join the internationally and nationally recognised gluten free product endorsement programme
  • Get instant shelf recognition and provide confidence to gluten free consumers at point of purchase
  • Access favourable gluten free product testing rates with AsureQuality Limited
  • Promote your products to Coeliac NZ members and the wider gluten free community

Further Information

For a full list of licensed manufacturers and products carrying the Crossed Grain Logo, please view our Shopping Guide

For more information please contact CNZ General Manager Dana Alexander at or phone 09 414 7467.



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healthy living

Coeliac New Zealand is available throughout your journey. As part of our community, you’ll get support, advice, and assistance. We work with health professionals, manufacturers, and researchers to raise awareness of coeliac disease in NZ.

Together, we can reach a day when every person with coeliac disease gets diagnosed quickly, lives a healthy life, and has the prospect of a cure.


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