The Crossed Grain logo is the certified trademark owned by Coeliac New Zealand and is a symbol nationally and internationally identified by those who need to follow a gluten free diet.
The logo gives consumers a quick reference point when shopping and faced with the uncertainty of hidden gluten in a product without the need to read the nutritional informaion panel (NIP). With consumer demand for gluten free products increasing in NZ by an estimated 26% annually, there has never been such an important time to ensure that your products stand out in the crowd.
Licence Fee
The use of the Crossed Grain Logo is operated via a licence agreement, renewable on an annual basis. The annual licence fee for the use of the logo varies according to the total gross annual sales turnover of the gluten free products which are to be certified. We endeavour to offer realistic licence fee prices for all sizes and types of food manufacturers.
Download the CGL Application Form
For a full list of licensed manufacturers and products carrying the Crossed Grain Logo, please view our Shopping Guide
For more information please contact Sales and Marketing by emailing marketing@coeliac.org.nz or phone 09 414 7467.
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About Coeliac New Zealand
Your partner in
healthy living
Coeliac New Zealand is available throughout your journey. As part of our community, you’ll get support, advice, and assistance. We work with health professionals, manufacturers, and researchers to raise awareness of coeliac disease in NZ.
Together, we can reach a day when every person with coeliac disease gets diagnosed quickly, lives a healthy life, and has the prospect of a cure.
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Coeliac disease and gluten sensitivity are significant health concerns in New Zealand and Europe. In New Zealand, around 1 in 70 people have coeliac disease, though many remain undiagnosed. Europe has seen similar rates, with up to 1% of the population affected in some countries. The growing demand for gluten-free products reflects the importance of […]