The Crossed Grain logo is the certified trademark owned by Coeliac New Zealand and is a symbol nationally and internationally identified by those who need to follow a gluten free diet.
The logo gives consumers a quick reference point when shopping and faced with the uncertainty of hidden gluten in a product without the need to read the nutritional informaion panel (NIP). With consumer demand for gluten free products increasing in NZ by an estimated 26% annually, there has never been such an important time to ensure that your products stand out in the crowd.
Licence Fee
The use of the Crossed Grain Logo is operated via a licence agreement, renewable on an annual basis. The annual licence fee for the use of the logo varies according to the total gross annual sales turnover of the gluten free products which are to be certified. We endeavour to offer realistic licence fee prices for all sizes and types of food manufacturers.
Download the CGL Application Form
For a full list of licensed manufacturers and products carrying the Crossed Grain Logo, please view our Shopping Guide
For more information please contact Sales and Marketing by emailing marketing@coeliac.org.nz or phone 09 414 7467.
Support your charity – the only not-for-profit supporting Kiwis with coeliac disease. Become part of Coeliac New Zealand now.
Promote your products to Coeliac NZ members and the wider gluten free community.
Help us reach more people who are suffering from coeliac disease. Contribute to the greater good of your community.
We are always on the look-out for passionate people interested in raising funds and building awareness about coeliac disease
About Coeliac New Zealand
Your partner in
healthy living
Coeliac New Zealand is available throughout your journey. As part of our community, you’ll get support, advice, and assistance. We work with health professionals, manufacturers, and researchers to raise awareness of coeliac disease in NZ.
Together, we can reach a day when every person with coeliac disease gets diagnosed quickly, lives a healthy life, and has the prospect of a cure.
Coeliac New Zealand plays a vital role in advocating for people with coeliac disease by representing their needs at a national level and working to improve awareness, diagnosis, and support. Through ongoing engagement with government agencies, healthcare professionals, and the food industry, the organisation helps to ensure safer food labelling, better access to gluten-free options, […]
Coeliac New Zealand has announced a major milestone, with its national Patient Registry now exceeding 500 participants. The registry, launched just over a year ago to better understand the experiences of people living with coeliac disease and other gluten‑related disorders, is rapidly becoming one of the most comprehensive datasets of its kind in Aotearoa. The […]
Coeliac New Zealand is proud to acknowledge the generous support of the Lion Foundation, whose continued financial contributions enable our organisation to expand its reach and improve the lives of people living with coeliac disease across Aotearoa. This funding supports our vital education, awareness, and community initiatives for individuals and families affected by coeliac disease […]