Coeliac Awareness Week is back, and this year, My Food Bag and Griffin’s are teaming up to celebrate the unique experiences of the Coeliac community. Under the theme “Coeliac is Different for Every Body,” the two brands are using this week to highlight the challenges of living gluten-free, while offering exciting new products that will help satisfy some of the most common cravings shared by those with Coeliac disease.
New Gluten-Free Menu Items to Satisfy Your Cravings
My Food Bag is launching two exclusive meals on their My Gluten Free Bag menu this June:
These new offerings are inspired by My Food Bag’s Cravings After Coeliac Diagnosis survey, which revealed that the hardest part of adapting to a gluten-free diet is missing out on foods they once loved. Popular items such as pies, pastries and bread as well as common dishes such as fish and chips and fried chicken are among the top cravings. These new dishes aim to bring back the familiar tastes that people with Coeliac’s Disease crave - without the gluten.
Survey Reveals the Real Struggles of a Gluten-Free Life
Among the respondents to the Cravings After Coeliac Diagnosis survey, 73% have been living gluten-free for over five years, yet the struggles persist. The hardest part of adapting? Missing out on familiar foods (30%) and finding gluten-free alternatives that taste the same as their gluten-filled counterparts (15%). The demand for more gluten-free options was loud and clear, and both My Food Bag and Griffin’s are stepping up to meet that need.
What’s Next? A Commitment to Gluten-Free Innovation
The response to My Food Bag’s re-launch of their My Gluten Free Bag in 2024 has been overwhelmingly positive – with approximately 300,000 gluten-free meals delivered to Kiwis in the last year, and the brand is committed to making its gluten-free offering the best it can be. The Cravings After Coeliac Diagnosis survey revealed a strong desire for gluten-free comfort foods and indulgences - especially fish and chips, the number one most-missed meal among those following a gluten-free diet. In response, My Food Bag have created a new recipe for Coeliac Awareness Week - the Gluten-Free Crispy Battered Snapper Burger, available on the menu throughout June.
Griffin’s Gluten-Free Biscuits: A Kiwi Favourite Reimagined
To celebrate Coeliac Awareness Week, My Food Bag is excited to offer Griffin’s Gluten Free Gingernuts Tiramisu Log to its My Gluten Free Bag customers. This indulgent, fun dessert is the perfect way to satisfy sweet cravings and make weeknight dinners even more enjoyable.
“As we celebrate Coeliac Awareness Week, we’re excited to bring something to the menu that everyone will love - and crave!” said Kellie Douglas, My Food Bag’s Marketing Manager. “Our recipe collaboration with Griffin’s is about bringing something new to our gluten-free foodies to provide a little extra joy to their weekly dinner time routine.”
“We’re thrilled to be offering our Gluten Free Gingernuts and the delicious Gluten Free Gingernuts Tiramisu Log recipe designed for us by Kelly Gibney, especially for Coeliac Awareness Week, to the My Food Bag customers throughout the month of June,” said Anna Dempsey, Marketing Manager of Griffin’s. “Our Gluten Free Gingernut biscuits are proving to be very popular, and we’re excited to see them enjoyed in new, delicious ways.”
About My Food Bag
My Food Bag is New Zealand's leading meal kit delivery service, offering meal options designed to cater to a variety of different dietary needs, including gluten-free, vegetarian, vegan, low carb and diabetes-friendly options. With a focus on fresh, New Zealand ingredients, My Food Bag is committed to making dinner time simple, healthy and delicious for all New Zealanders.
About Griffin’s
With a dedication to quality and taste, Griffin’s is always working on product innovation and is excited to now provide the gluten free community with tasty biscuit alternatives to some beloved Kiwi classics.
Thank you to My Food Bag and Griffin's Biscuits for being a Platinum Sponsor of Coeliac Awareness Week 2025.
